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- <!DOCTYPE html>
- <html lang="zh-CN">
- <head>
- <meta charset="UTF-8">
- <meta name="viewport" content="width=device-width, initial-scale=1.0">
- <title>这衣 —— 羽绒服 DIY 定制项目</title>
- <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/reveal.js/4.1.0/reveal.min.css">
- <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/reveal.js/4.1.0/theme/white.min.css">
- <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/6.4.0/css/all.min.css">
- <style>
- :root {
- --main-color: #1a6fc4;
- --accent-color: #add8e6;
- --light-accent: #e6f4ff;
- --text-color: #333;
- --light-text: #666;
- --white: #ffffff;
- }
- * {
- margin: 0;
- padding: 0;
- box-sizing: border-box;
- }
- body {
- font-family: "Microsoft YaHei", "Segoe UI", sans-serif;
- overflow: hidden;
- background: linear-gradient(135deg, var(--accent-color) 0%, var(--light-accent) 100%);
- }
- /* 修复幻灯片容器 */
- .reveal {
- position: absolute;
- width: 100%;
- height: 100%;
- overflow: hidden;
- }
- /* 保持16:9比例 */
- .reveal .slides {
- width: 100%;
- height: 0;
- padding-bottom: 56.25%; /* 16:9 比例 */
- position: relative;
- top: 350px;
- }
- /* 修复幻灯片布局 */
- .reveal .slides section {
- position: absolute;
- width: 90%;
- height: 85%;
- top: 50%;
- left: 50%;
- transform: translate(-50%, -50%);
- padding: 20px 40px;
- background-color: rgba(255, 255, 255, 0.97);
- border-radius: 16px;
- box-shadow: 0 10px 30px rgba(0, 0, 0, 0.1);
- display: flex !important;
- flex-direction: column;
- justify-content: flex-start;
- overflow-y: auto;
- }
- /* 封面和封底特殊样式 */
- .reveal .slides section.template-cover {
- background: linear-gradient(135deg, var(--main-color) 0%, var(--accent-color) 100%) !important;
- justify-content: center;
- padding-top: 5% !important;
- }
-
- .reveal .slides section.template-cover.footer {
- background: linear-gradient(135deg, var(--main-color) 0%, #0d4a8a 100%) !important;
- }
- /* 其他原有样式保持不变... */
- .reveal h1, .reveal h2, .reveal h3 {
- color: var(--main-color);
- margin-bottom: 15px;
- text-align: center;
- font-weight: 700;
- text-shadow: 1px 1px 2px rgba(0,0,0,0.1);
- }
- .reveal h1 {
- font-size: 3.2rem;
- line-height: 1.2;
- margin-top: 15px;
- }
- .reveal h2 {
- font-size: 2.6rem;
- padding-bottom: 10px;
- border-bottom: 3px solid var(--accent-color);
- margin-bottom: 20px;
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- .reveal h3 {
- font-size: 2.0rem;
- margin-bottom: 12px;
- color: var(--main-color);
- text-align: left;
- }
- .reveal p {
- font-size: 1.6rem;
- line-height: 1.6;
- margin-bottom: 15px;
- color: var(--text-color);
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- .reveal ul, .reveal ol {
- font-size: 1.6rem;
- margin-left: 25px;
- margin-bottom: 20px;
- }
- .reveal li {
- margin-bottom: 10px;
- line-height: 1.5;
- position: relative;
- padding-left: 25px;
- }
- .reveal li:before {
- content: "•";
- color: var(--main-color);
- font-size: 1.8rem;
- position: absolute;
- left: 0;
- top: -1px;
- }
- .template-cover h1, .template-cover h3 {
- color: var(--white);
- text-shadow: 2px 2px 4px rgba(0,0,0,0.3);
- }
- .content-box {
- width: 100%;
- height: 100%;
- display: flex;
- flex-direction: column;
- justify-content: flex-start;
- padding: 10px 20px;
- overflow-y: auto;
- }
- .golden-ratio {
- display: flex;
- justify-content: space-between;
- gap: 20px;
- margin-bottom: 20px;
- }
- .golden-ratio > div {
- flex: 1;
- background: var(--light-accent);
- padding: 20px;
- border-radius: 10px;
- box-shadow: 0 4px 10px rgba(0,0,0,0.05);
- }
- .nine-grid {
- display: grid;
- grid-template-columns: repeat(3, 1fr);
- gap: 15px;
- margin-bottom: 20px;
- }
- .nine-grid > div {
- background: var(--light-accent);
- padding: 20px;
- border-radius: 10px;
- box-shadow: 0 4px 10px rgba(0,0,0,0.05);
- }
- .icon-box {
- display: flex;
- align-items: center;
- margin-bottom: 12px;
- }
- .icon-box i {
- font-size: 2.0rem;
- color: var(--main-color);
- margin-right: 12px;
- width: 35px;
- text-align: center;
- }
- .img-container {
- margin: 15px auto;
- text-align: center;
- max-width: 100%;
- }
- .img-container img {
- max-width: 100%;
- height: auto;
- border-radius: 10px;
- box-shadow: 0 5px 15px rgba(0,0,0,0.08);
- border: 1px solid #eee;
- }
- .product-showcase {
- display: flex;
- justify-content: center;
- gap: 20px;
- margin: 20px 0;
- }
- .product-item {
- text-align: center;
- flex: 1;
- max-width: 280px;
- }
- .product-item img {
- width: 100%;
- border-radius: 10px;
- margin-bottom: 10px;
- border: 1px solid #ddd;
- object-fit: cover;
- height: 180px;
- }
- .stats-container {
- display: flex;
- gap: 15px;
- margin: 20px 0;
- }
- .chart {
- flex: 1;
- background: var(--white);
- border-radius: 10px;
- padding: 15px;
- box-shadow: 0 4px 10px rgba(0,0,0,0.05);
- display: flex;
- flex-direction: column;
- align-items: center;
- }
- .chart-title {
- font-size: 1.6rem;
- font-weight: bold;
- margin-bottom: 12px;
- color: var(--main-color);
- }
- .bar {
- height: 18px;
- background: var(--accent-color);
- margin: 6px 0;
- border-radius: 9px;
- width: 100%;
- position: relative;
- }
- .bar-value {
- position: absolute;
- right: 8px;
- top: 0;
- font-size: 1.3rem;
- line-height: 18px;
- color: var(--white);
- }
- .template-cover.footer {
- padding-top: 10% !important;
- }
- .contact-info {
- display: flex;
- gap: 15px;
- margin-top: 25px;
- justify-content: center;
- flex-wrap: wrap;
- }
- .contact-item {
- display: flex;
- align-items: center;
- background: rgba(255,255,255,0.2);
- padding: 10px 20px;
- border-radius: 25px;
- font-size: 1.4rem;
- }
- .contact-item i {
- margin-right: 8px;
- font-size: 1.8rem;
- }
- .controls {
- bottom: 10px !important;
- }
- /* 响应式调整 */
- @media (max-width: 1200px) {
- .reveal h1 {
- font-size: 2.8rem;
- }
-
- .reveal h2 {
- font-size: 2.2rem;
- }
- }
- @media (max-width: 900px) {
- .golden-ratio, .nine-grid, .stats-container, .product-showcase {
- flex-direction: column;
- }
-
- .nine-grid {
- grid-template-columns: 1fr;
- }
-
- .reveal h1 {
- font-size: 2.4rem;
- }
-
- .reveal h2 {
- font-size: 2.0rem;
- }
- .reveal .slides section {
- padding: 15px 20px;
- width: 95%;
- height: 90%;
- }
- }
- @media (max-height: 700px) {
- .reveal .slides section {
- height: 90%;
- padding-top: 10px;
- }
-
- .reveal h1 {
- font-size: 2.2rem;
- margin-top: 5px;
- }
-
- .reveal h2 {
- font-size: 1.8rem;
- }
-
- .reveal p, .reveal ul, .reveal ol {
- font-size: 1.4rem;
- }
- }
- </style>
- </head>
- <body>
- <div class="reveal">
- <div class="slides">
- <!-- 幻灯片 1:封面 -->
- <section class="template-cover">
- <div class="content-box">
- <h1 class="pulse">这衣 —— 羽绒服 DIY 定制项目</h1>
- <h3>个性化拼装,定制你的专属羽绒服</h3>
- <div class="img-container">
- <img src="https://p26-dreamina-sign.byteimg.com/tos-cn-i-tb4s082cfz/457551d59bfc497dabd493e2bbf6a3a3~tplv-tb4s082cfz-aigc_resize:720:720.webp?lk3s=43402efa&x-expires=1753488000&x-signature=%2BqdklGotEW3%2Bjl5Nb8b%2B60dqhg8%3D&format=.webp" alt="羽绒服示意图">
- </div>
- <p style="margin-top: 15px; font-size: 1.6rem; color: rgba(255,255,255,0.9);">让每一件羽绒服都成为个人风格的宣言</p>
- </div>
- </section>
- <!-- 幻灯片 2:目录 -->
- <section>
- <div class="content-box">
- <h2>目录</h2>
- <div class="nine-grid">
- <div>
- <div class="icon-box">
- <i class="fas fa-book-open"></i>
- <h3>项目背景</h3>
- </div>
- <p>市场现状与机遇分析</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-search"></i>
- <h3>需求场景</h3>
- </div>
- <p>用户画像与核心需求</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-bullseye"></i>
- <h3>产品定位</h3>
- </div>
- <p>目标用户与价值主张</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-cogs"></i>
- <h3>核心功能</h3>
- </div>
- <p>个性化定制解决方案</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-chart-line"></i>
- <h3>价值主张</h3>
- </div>
- <p>用户与品牌价值创造</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-globe-asia"></i>
- <h3>市场策略</h3>
- </div>
- <p>推广与竞争策略</p>
- </div>
- </div>
- </div>
- </section>
- <!-- 幻灯片 3:项目背景 -->
- <section>
- <div class="content-box">
- <h2>项目背景</h2>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-chart-pie"></i>
- <h3>背景分析</h3>
- </div>
- <ul>
- <li><strong>政治:</strong>政策支持个性化定制与智能制造</li>
- <li><strong>经济:</strong>定制服装市场年增长率达15%</li>
- <li><strong>社会:</strong>Z世代个性化消费需求显著增强</li>
- <li><strong>技术:</strong>AI图像识别技术成熟度达92%</li>
- </ul>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-clipboard-list"></i>
- <h3>SWOT 分析</h3>
- </div>
- <ul>
- <li><strong>优势:</strong>独特定制模式,创新功能设计</li>
- <li><strong>劣势:</strong>初期款式有限,供应链管理挑战</li>
- <li><strong>机会:</strong>社交媒体传播红利,IP合作潜力</li>
- <li><strong>威胁:</strong>快时尚品牌快速模仿风险</li>
- </ul>
- </div>
- </div>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-exclamation-triangle"></i>
- <h3>痛点问题</h3>
- </div>
- <ul>
- <li><strong>消费者:</strong>87%用户表示现有羽绒服缺乏个性</li>
- <li><strong>品牌:</strong>同质化导致用户忠诚度下降40%</li>
- <li><strong>行业:</strong>设计周期长,难以快速响应趋势</li>
- </ul>
- </div>
- </div>
- <div class="img-container">
- <img src="https://images.unsplash.com/photo-1601924994987-69e26d50dc26?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=900&q=80" alt="羽绒服市场">
- </div>
- </div>
- </section>
- <!-- 幻灯片 4:需求场景 -->
- <section>
- <div class="content-box">
- <h2>需求场景</h2>
- <div class="nine-grid">
- <div>
- <div class="icon-box">
- <i class="fas fa-user"></i>
- <h3>用户故事</h3>
- </div>
- <ul>
- <li><strong>用户画像:</strong>22-30岁,月收入8K+,社交媒体达人</li>
- <li><strong>场景:</strong>日常通勤、社交聚会、节日礼品</li>
- <li><strong>目标:</strong>独特风格表达,社交货币获取</li>
- </ul>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-lightbulb"></i>
- <h3>用户需求</h3>
- </div>
- <ul>
- <li>高度个性化定制(颜色/图案/材质)</li>
- <li>简单直观的操作界面</li>
- <li>社交分享与社区互动</li>
- <li>快速交付(7天内)</li>
- </ul>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-star"></i>
- <h3>核心需求</h3>
- </div>
- <ul>
- <li>自由模块化设计系统</li>
- <li>热门IP图像识别配色</li>
- <li>一键社交分享功能</li>
- <li>实时流行趋势数据</li>
- </ul>
- </div>
- </div>
- <div class="img-container">
- <img src="https://p3-dreamina-sign.byteimg.com/tos-cn-i-tb4s082cfz/ea17ed50d18944cb892eeab276b8d6b5~tplv-tb4s082cfz-aigc_resize:720:720.webp?lk3s=43402efa&x-expires=1753488000&x-signature=0jErGzbeVV%2Fucho4vkl7qcRcNzo%3D&format=.webp" alt="羽绒服使用场景">
- </div>
- </div>
- </section>
- <!-- 幻灯片 5:产品定位 -->
- <section>
- <div class="content-box">
- <h2>产品定位</h2>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-users"></i>
- <h3>目标用户</h3>
- </div>
- <ul>
- <li><strong>消费者:</strong>追求个性的年轻都市人群</li>
- <li><strong>品牌方:</strong>寻求差异化的中高端服装品牌</li>
- <li><strong>设计师:</strong>独立设计师与设计工作室</li>
- <li><strong>IP方:</strong>影视、动漫、游戏IP持有者</li>
- </ul>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-magic"></i>
- <h3>功能效果</h3>
- </div>
- <ul>
- <li>10+可定制模块组合</li>
- <li>AI智能配色推荐</li>
- <li>3D实时预览技术</li>
- <li>社交裂变分享系统</li>
- <li>趋势数据可视化</li>
- </ul>
- </div>
- </div>
- <div class="product-showcase">
- <div class="product-item">
-
- </div>
- <div class="product-item">
-
- </div>
- <div class="product-item">
-
- </div>
- </div>
- </div>
- </section>
- <!-- 幻灯片 6:核心功能 -->
- <section>
- <div class="content-box">
- <h2>核心功能</h2>
- <div class="nine-grid">
- <div>
- <div class="icon-box">
- <i class="fas fa-palette"></i>
- <h3>个性化定制</h3>
- </div>
- <p>8个可定制区域,200+颜色/材质选择,实现无限设计组合</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-camera"></i>
- <h3>IP图像识别</h3>
- </div>
- <p>AI识别热门IP图片,智能提取配色方案应用于设计</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-share-alt"></i>
- <h3>社交分享</h3>
- </div>
- <p>一键生成设计卡片,分享至主流社交平台</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-chart-bar"></i>
- <h3>趋势数据</h3>
- </div>
- <p>实时颜色使用统计,生成每周热门搭配排行榜</p>
- </div>
- </div>
- <div class="img-container">
- <img src="https://images.unsplash.com/photo-1604644401890-0bd678c83788?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=900&q=80" alt="羽绒服定制界面">
- </div>
- </div>
- </section>
- <!-- 幻灯片 7:价值主张 -->
- <section>
- <div class="content-box">
- <h2>价值主张</h2>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-user-check"></i>
- <h3>用户价值</h3>
- </div>
- <ul>
- <li>独特个性表达,告别撞衫尴尬</li>
- <li>3分钟完成定制设计,操作简单</li>
- <li>社交平台分享获赞,增强认同感</li>
- <li>获取专业搭配建议,提升审美</li>
- <li>使用环保材料,支持可持续时尚</li>
- </ul>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-crown"></i>
- <h3>品牌价值</h3>
- </div>
- <ul>
- <li>建立独特品牌定位,差异化竞争</li>
- <li>用户参与度提升60%,增强粘性</li>
- <li>精准用户数据收集,驱动产品优化</li>
- <li>减少库存压力,按需生产模式</li>
- <li>拓展IP合作新商业模式</li>
- </ul>
- </div>
- </div>
- <div class="stats-container">
- <div class="chart">
- <div class="chart-title">用户留存率对比</div>
- <div class="bar" style="width: 85%;"><span class="bar-value">定制用户 85%</span></div>
- <div class="bar" style="width: 45%; background: #aaa;"><span class="bar-value">普通用户 45%</span></div>
- </div>
- <div class="chart">
- <div class="chart-title">客单价对比 (元)</div>
- <div class="bar" style="width: 100%;"><span class="bar-value">定制款 129</span></div>
- <div class="bar" style="width: 65%; background: #aaa;"><span class="bar-value">普通款 89</span></div>
- </div>
- </div>
- </div>
- </section>
- <!-- 幻灯片 8:市场策略 -->
- <section>
- <div class="content-box">
- <h2>市场策略</h2>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-bullseye"></i>
- <h3>目标市场</h3>
- </div>
- <p>有独立经济基础,18-35岁追求个性的年轻人群</p>
- <div class="img-container" style="margin-top: 15px;">
- <img src="https://images.unsplash.com/photo-1605733513597-a8f8341084e6?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=900&q=80" alt="羽绒服市场定位">
- </div>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-rocket"></i>
- <h3>推广策略</h3>
- </div>
- <ul>
- <li><strong>社交媒体:</strong>微信/微博/抖音/KOL合作</li>
- <li><strong>线下体验:</strong>快闪店+定制体验站</li>
- <li><strong>IP合作:</strong>热门影视/游戏联名款</li>
- <li><strong>用户裂变:</strong>分享得优惠+设计比赛</li>
- <li><strong>会员体系:</strong>设计师成长计划</li>
- </ul>
- </div>
- </div>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-chess-knight"></i>
- <h3>竞争策略</h3>
- </div>
- <ul>
- <li>深耕定制细分领域,打造专业形象</li>
- <li>建立设计社区,培养用户创作习惯</li>
- <li>技术壁垒:专利AI配色算法</li>
- <li>快速供应链响应(7天交付)</li>
- <li>季节性限定主题设计活动</li>
- </ul>
- </div>
- </div>
- </div>
- </section>
- <!-- 幻灯片 9:实施计划 -->
- <section>
- <div class="content-box">
- <h2>实施计划</h2>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-laptop-code"></i>
- <h3>开发阶段 (1-4月)</h3>
- </div>
- <ul>
- <li>需求细化与原型设计</li>
- <li>技术架构搭建</li>
- <li>核心模块开发</li>
- <li>AI算法训练</li>
- <li>内测与优化</li>
- </ul>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-chart-line"></i>
- <h3>推广阶段 (5-12月)</h3>
- </div>
- <ul>
- <li>预热期:KOL内容种草</li>
- <li>上线期:限时定制优惠</li>
- <li>增长期:用户裂变活动</li>
- <li>深化期:IP联名合作</li>
- <li>稳定期:会员体系建立</li>
- </ul>
- </div>
- </div>
- <div class="img-container">
- <img src="https://images.unsplash.com/photo-1552664730-d307ca884978?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=900&q=80" alt="羽绒服生产流程">
- </div>
- </div>
- </section>
- <!-- 幻灯片 10:总结与展望 -->
- <section>
- <div class="content-box">
- <h2>总结与展望</h2>
- <div class="golden-ratio">
- <div>
- <div class="icon-box">
- <i class="fas fa-check-circle"></i>
- <h3>项目总结</h3>
- </div>
- <p>通过个性化定制和创新功能,解决用户个性表达需求,打造品牌差异化竞争优势,建立全新的羽绒服定制消费模式。</p>
- </div>
- <div>
- <div class="icon-box">
- <i class="fas fa-binoculars"></i>
- <h3>未来展望</h3>
- </div>
- <ul>
- <li>扩展产品线:春夏轻薄款定制</li>
- <li>技术升级:AR虚拟试穿体验</li>
- <li>社区建设:设计师孵化平台</li>
- <li>全球化:拓展海外市场</li>
- <li>可持续:环保材料应用</li>
- </ul>
- </div>
- </div>
- <div class="img-container">
- <img src="https://images.unsplash.com/photo-1441984904996-e0b6ba687e04?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=900&q=80" alt="羽绒服创新设计">
- </div>
- </div>
- </section>
- <!-- 幻灯片 11:封底 -->
- <section class="template-cover footer">
- <div class="content-box">
- <h2>感谢观看</h2>
- <p style="font-size: 2.0rem; margin: 25px 0;">开启羽绒服个性化定制新时代</p>
- <div class="contact-info">
- <div class="contact-item">
- <i class="fas fa-envelope"></i>
- <span>contact@zheyi.com</span>
- </div>
- <div class="contact-item">
- <i class="fas fa-phone"></i>
- <span>400-888-9999</span>
- </div>
- <div class="contact-item">
- <i class="fab fa-weixin"></i>
- <span>这衣定制</span>
- </div>
- </div>
- <div class="img-container" style="margin-top: 30px;">
- <img src="https://images.unsplash.com/photo-1601924994987-69e26d50dc26?ixlib=rb-4.0.3&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&auto=format&fit=crop&w=300&q=80" alt="品牌Logo">
- </div>
- </div>
- </section>
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